The leading seller of solar lights in Africa is Solar Aid and its subsidiary, Sunny Money. Based in the UK, SolarAid is part of a team of providers working to bring clean lighting to Africa. They sell lights at “special prices,” made possible by charitable financial contributions, and then brought to market through a community distribution model that includes local shops and independent agents.
Far beyond a distribution model, SunnyMoney supports these local entrepreneurs by providing marketing campaigns, training programs and if necessary even the shipping of products. Another key to their success is the use of local teachers as their marketing agents, facilitating trust and increasing product literacy, thereby allowing for more rapid acceptance in local markets.
Additional examples of low-cost and ecologically-friendly lighting success stories can be found in the Ecological Handprints eBook.